How the Partnership Works

Over the years, thousands of parents have shared their experiences with trainertext on social media with other parents. Most of this has been done by making comments on threads in groups and forums, usually when a parent has described their worries about a child. So it has been through that sort of helpful commenting rather than through posting on their own profiles.

This has been critical to us being able to keep the price of Easyread down, because advertising is so expensive. If we have to pay Google and Facebook, that has to be added to the cost of the solution.

Parents have always done this sort of ad hoc mentioning of Easyread and trainertext naturally, but we have now decided to work with a handful of parents doing this in a more focused way.

Our aim is to collaborate with parents who are active on social media anyhow and this would just be a slightly increased focus on message threads about reading frustrations.

Because these partner parents will be spending a bit more time on it than they otherwise would, we are going to compensate them for that time.

Getting the Feel Right

Based on the above, any comment should just be the sort of helpful response you would naturally make anyhow. Being of service should be the priority. In any case, if the posts feel commercial, the managers of the group or forum may easily delete them.

The underlying truth is that most struggling readers are bright visual learners, who have leaned towards sight reading whole words. That is why they often guess the short, common words that all look the same. And the easiest solution for those learners is to practice reading with trainertext. The visual cues to the sounds are particularly suited to these children.

So the core message is just “It sounds like you have a bright visual learner. You could try helping them with some trainertext reading practice. We have seen great results with it.” You would want to put that into whatever words come naturally to you.

Any message posted should be:

1. Appropriate to the thread/optilexia (mentions of lots of guessing)
2. Short
3. Simple
4. Without links
5. Focused on a trainertext approach being good for visual learners

You can leave it to the parent to google trainertext. Most trainertext roads lead to Easyread. If they ask you what system you have used, then it is fine to mention Easyread at that stage.

Keeping it Short, Simple and Natural

You will know that once somebody starts our process, we are checking for a lot more potential complications than just whole word sight reading. But I don’t think we want to be getting involved in those at this stage. Simple is sometimes best.

Also, our suggestion is that you aim for maybe 4-6 comments per week and not more.

And we want people to be doing this in whatever social media channels they are naturally using anyhow. There are so many different places that people gather now!

The Admin

In recognition of the extra time our partners are spending on this, we want to compensate them for that time. Our rate for that is $25/£18 per hour.

Our expectation is that this will take 3-4 hours per month. You would just send us an invoice at the end of the month for the time spent. Doesn’t need to be fancy! Just detail the hours spent, the hourly rate as above and the total cost. We will also need details of the account we should wire the funds to.

If you end up earning more than a £1000 in the UK or $400 in the USA, you need to declare it on a personal tax return.

Getting Started

To get started, just send us an email to partners@allaboardlearning.com to say you would like to join the partner group. And that’s it! 

We need to monitor this and track what impact it is having. I think the easiest thing is to screenshot the thread and response you have posted. Then email that screenshot as an attachment to partners@allaboardlearning.com so that we can keep an eye open for that parent joining Easyread.

If we have any suggestions or feedback on the responses you have posted, we will send those to you. 

Just to explain the unfamiliar email above… All Aboard Learning is now our company name because All Aboard Phonics is our new school product for the early years. Easyread is our product for parents, as you know.

Easyread is still supplied through the David Morgan Education site, because that is where it has always been! We are using the All Aboard email just because we have an email admin system connected to it, which we don’t need for Easyread customers.

– David Morgan